Top Amazon A+ Content (EBC) Examples 2025

Do you think people buy your product based on the price you set? Well, you're kinda right but mostly wrong. These days, people don’t just buy because of the price. They also buy based on how well your product is positioned. That means the quality of your images, how well your content is written, and whether it provides the information they need to make a purchase.

When customers land on your product page, they might not know what A+ Content is, but they’ll appreciate those BIG, pretty photos you’ve added. After all, who doesn’t want extra images of the product they’re thinking about buying? And when done right, A+ Content does more to sell your product than your bullets and images combined. It shows, it tells, and it connects, all at once.

There was a time when A+ Content, back when it was still called Enhanced Brand Content, was a rarity. Not every brand was ready to invest in adding a "brochure" to their product detail page. But today, sellers get it. Almost every seller has some form of A+ Content, and many are even going for Premium A+ Content. But just because tons of sellers are using it, doesn’t mean they’re doing it right. And that’s why this blog exists, to help you understand the basics of A+ Content, with examples to get you started.

What is Amazon Enhanced Brand Content (EBC) / Amazon A+ Content?

A+ Content, formerly known as Enhanced Brand Content (EBC) lets sellers jazz up their product descriptions. You can add up to seven modules with things like engaging text, high-quality images, banners, and more. A+ Content helps create a richer shopping experience for customers so they can make better-informed decisions.

But what exactly can you do with these modules? Let’s break it down:

• Text Modules: Use standard or product description text to lay out your message clearly across the page. This is the spot for detailed info that just doesn’t fit anywhere else.

• Full-width Images: Think big, bold lifestyle shots with overlay text—perfect for showing your product in action or calling out key benefits front and center.

• Single Smaller Images: Place images (left or right) alongside your text to highlight features or specs. These are great for bullet-point lists or spotlighting the nitty-gritty that matters to buyers.

• Multiple Smaller Images: Stack up three or four images with text, or even use quadrant layouts. These modules help group features visually, but don’t overdo it—too many can look cluttered.

• Comparison Charts: The hero for shoppers deciding between your different models or variations. Lay out the differences clearly so buyers can pick what fits them best.

All these modules are basically mix-and-match building blocks. The trick is to choose the ones that tell your product’s story best, whether you’re showing off a single hero item or helping shoppers compare options. With the right combo, your detail page transforms from plain-Jane to polished, persuasive, and downright irresistible. Amazon says that using A+ Content could potentially boost your sales by up to 10%.

How to Add Enhanced Brand Content (A+ Content) to Your Amazon Listing

So, you’re convinced A+ Content is worth your time. How do you actually add it to your Amazon listing? Here’s a quick breakdown—and don’t worry, it’s less intimidating than it sounds (I promise).

Start by signing in to your Seller Central (or Vendor Central) account. From there:

• Navigate to the “Advertising” tab and select “A+ Content Manager.”

• Tap that inviting “Start Creating A+ Content” button.

• Give your project a name (bonus points if it’s something you’ll remember) and pick your language.

Now for the fun part—customizing! Amazon lets you plug in up to seven modules, so think banners, lifestyle photos, comparison charts, and snappy copy. Want to showcase multiple products? Assign ASINs as needed, and if you’re a super-seller with a sprawling catalog, there’s even a bulk upload option.

Double-check your work, making sure there are no typos, grammar glitches, or off-brand rambling. Stick to Amazon’s style guidelines to avoid unnecessary rewrites.

Once you’re happy, hit “Review & Submit.” Now, the waiting game: Amazon reviews and approves your A+ Content (usually within 7–14 days), and you can monitor its status right inside the A+ Content Manager.

Voilà—your product page just got an upgrade!

How do A+ Content and A++ Content Differ?

Let’s clear up the confusion between Amazon’s A+ Content and its fancier sibling, A++ Content (sometimes called Premium A+ Content). Both options let you upgrade your product pages beyond Amazon’s standard descriptions, but there are some big differences—think of A+ as the business class upgrade and A++ as the private jet.

Here’s the quick rundown:

• A+ Content: This one is for the masses (well, any seller with Amazon Brand Registry or vendor status). It’s free, fairly generous, and gives you up to five modules to play with—mixing images, text, and banners to make your listing look sharp. The images are good quality (up to 970 pixels wide), but they don’t take up the whole page.

• A++ Content (Premium A+ Content): This is the ultra-premium option, available by invite only—think big, established brands on Vendor Central. It offers more space, more modules (up to seven), and even richer media: huge images (up to 1464 pixels wide), interactive displays, and embedded video. But here’s the kicker—it’s pricey. We’re talking major investment, potentially ranging from $250,000 to $500,000 per product type.

To put it simply: A+ Content is the accessible upgrade for most sellers, making your listing look polished and providing plenty of room for storytelling. A++ Content, on the other hand, is the Rolls Royce—deluxe visuals, interactive elements, but with a price tag to match (and an invite list tighter than a SoHo house club).

So, choose what fits your brand and budget. For most, A+ Content does the trick, while A++ is reserved for the biggest players looking to make a massive impression.

How much does Enhanced Brand Content (A+ Content) and Premium A+ Content cost on Amazon?

Good news first—adding A+ Content (formerly Enhanced Brand Content) to your Amazon listings doesn’t cost a dime. That’s right, Amazon now offers basic A+ Content free to registered brands. No hidden fees, no “gotcha” fine print. If you’re Brand Registered, you can spruce up your product pages without opening your wallet.

But let’s talk about the fancy stuff: Premium A+ Content (sometimes called A++ Content). This is a whole different ball game. Premium A+ Content comes packed with interactive features—think videos, image carousels, and advanced comparison charts—but it’s not open to everyone. You’ll need an invite from Amazon, and only sellers working through Vendor Central can even throw their name in the hat.

Now, the catch: Premium A+ is typically reserved for big brands with deep pockets. Pricing starts at around $250,000 and has been rumored to reach up to $500,000, depending on category and the scope of your content. For most small and even midsize sellers, standard A+ Content offers plenty of firepower without the eye-watering price tag.

Where does A+ Content appear on Amazon?

A+ Content typically appears below the fold, right where your product description is. It takes over that section and gives your product details a more polished, informative look. Even though it’s below the fold, most customers will still check it out. Why? Because when they scroll down to read reviews, they’ll naturally come across your A+ Content too.

Does Amazon A+ Content affect SEO?

A+ Content is mainly designed to improve the customer experience, but it can also have a positive impact on your Amazon SEO. How? When you use A+ Content, your listing may see better conversion rates. More conversions typically mean more sales, which can help your listing rank higher on Amazon.

While it might feel a bit overwhelming to follow all of Amazon’s guidelines and best practices for A+ Content—yes, there are quite a few rules to keep track of—sticking to them pays off in the end. By carefully crafting your A+ Content to stay within Amazon’s policies, you’re not just projecting your brand and product in the best light, but you’re also setting yourself up for better visibility in search results. Optimized A+ Content doesn’t just look good; it works behind the scenes to boost your presence across Amazon’s search ecosystem.

So, while A+ Content may be “below the fold,” its impact reaches all the way up to your organic rankings. Taking the time to get it right means your product gets seen by more shoppers—and ultimately, that’s what we’re all after.

Why Alt-Text Matters for Images in A+ Content

Let’s talk about something most sellers don’t even realize they should be using: alt-text. Whenever you upload an image as part of your A+ Content, Amazon asks you to add a short description—basically, a few keywords or a line about what’s in that image. Why bother? There are two big reasons.

First, accessibility. Alt-text helps make your product content usable for shoppers who rely on screen readers, like those who are visually impaired. With alt-text, these customers can still get the gist of your product images, making your page inclusive for all.

Second, search visibility. Search engines like Google and Bing actually crawl these image descriptions. That means your alt-text can help your product listings show up in web searches, giving you an extra edge in discoverability outside of Amazon.

So, in short: always take a few extra seconds to plug in relevant alt-text for every image you add. It’s quick, it’s easy, and it just might help more people find—and buy—your stuff.

What’s the eligibility to create Amazon A+ Content?

To create A+ Content, you need to be enrolled in the Amazon Brand Registry. That’s a program that helps protect and promote your brand on Amazon. To join, you’ll need a registered trademark for your brand. Once you're in, you’ll find A+ Content available in your Seller Central account.

How long does it take for Amazon to approve A+ Content?

Once you’ve submitted your A+ Content through Seller Central, you’re probably eager to see it live. Amazon typically takes anywhere from 7 to 14 days to review and approve your content. You can keep an eye on your content’s status in the A+ Content Manager, where you’ll see updates if something needs tweaking or if your content has gotten the green light. While it can feel like a bit of a waiting game, patience pays off—once approved, your enhanced content will be displayed right on your product listing.

How to Check If Your A+ Content Submission Was Approved

So, you’ve put all that work into designing your A+ Content and hit submit—now what? Wondering if your A+ masterpiece made the cut or if Amazon wants you to take another shot? There’s an easy way to find out.

Head to your “Content Manager” in Seller Central. Here, you’ll see the status of all your A+ Content submissions. If it says “Approved,” congrats—your enhanced content is good to go! It will automatically appear in the product description section for that ASIN.

If it didn’t get the green light, don’t panic. Most rejections are the result of missing a formatting guideline or including something Amazon doesn’t allow (like unsupported claims or non-compliant images). Just review the feedback, make the suggested tweaks, and resubmit. Amazon will update the status once they’ve reviewed the changes.

Benefits of adding A+ Content to your listing

• Allows sellers to describe crucial product information, features, benefits, and USPs succinctly.

• Highlights the brand story and value proposition to differentiate from the competitors.

• According to Amazon, adding A+ Content to a listing can boost the conversion rate by 10%.

• Helps shoppers make an informed purchase decision, ultimately reducing negative reviews and returns.

• Differentiates your brand from the competitors who lack the same standards.

• Reduces bounce rate by giving shoppers all the information they need to make a purchase.

• Lifestyle banners used in A+ Content help shoppers envision the product in their lives.

Connecting Bullet Points and Images: Why It Matters

So, what’s the big deal about linking bullet points with images in your A+ Content? Well, imagine you’re shopping for a tech gadget and, instead of a boring wall of text, you see each feature beautifully paired with a crisp photo. Instantly, what once was just a list becomes a dynamic visual story.

Here’s why this makes your product listing so much more compelling:

• Makes Your Message Memorable: When images and key selling points work together, shoppers remember the details. A product’s waterproof feature is far more convincing when it’s shown splashing carefree in the rain.

• Draws in Visual Learners: Not every customer wants to read paragraphs—some just want to see it. By pairing bullets and visuals, you appeal to both readers and scrollers alike.

• Strengthens Brand Identity: Using your brand colors and signature look reinforces who you are, making every module feel unmistakably “you.” Think Apple’s clean minimalism or The North Face’s adventure-ready vibe.

• Explains Features Faster: Shoppers don’t have to imagine what “retractable handle” means if they can see a photo of it in action right next to the text.

• Builds Trust Instantly: Clear visuals that support your claims help customers feel confident. They can see you’re not just talking the talk.

Combining images with succinct, punchy bullet points transforms dry facts into a guided tour of your product—one that’s just as easy to browse as it is to absorb. Customers don’t just scan your listing—they understand it, believe in it, and (hopefully) hit “Add to Cart.”

Why Monitoring Conversion Rates Matters

Keeping an eye on your conversion rate is key when you’re optimizing your A+ Content. Think of your conversion rate like a performance scoreboard—it tells you if your new images, copy, or fancy banners are actually turning shoppers into buyers. If you notice your conversion rates dropping after updating your A+ Content, that’s your cue to dig a little deeper.

Maybe your new imagery isn’t as clear as you thought, or perhaps shoppers are confused by the messaging. Take it as an opportunity for course correction: review your modules, see what’s changed, gather some customer feedback, and test out tweaks—whether it’s swapping lifestyle images, tightening your text, or clarifying your value props. The goal? Make sure your A+ Content is pulling its weight in guiding shoppers toward the “Add to Cart” button.

Remember: the best brands treat their A+ Content as a living, evolving part of their listing, always open to improvement and fine-tuning based on results.

Why create a branded storefront on Amazon?

If you’re wondering whether it’s worth setting up a branded store (aka “Amazon Storefront”), the answer is a resounding yes—especially if you want to elevate your business beyond a simple product page. Think of your branded storefront as your own mini-website, right inside Amazon, where you showcase your entire product lineup behind a cohesive brand experience.

There are a few big advantages to organizing your products in a branded storefront:

• Boosted brand identity: It’s your chance to tell your brand story, spotlight your new collections, or even share your latest partnerships—without shoppers getting distracted by competitor products.

• Better shopping (and more sales): Ads linked to your storefront don’t just look more professional; they often drive higher sales because shoppers can explore everything you offer in one place, rather than piecing together your catalog from scattered listings.

• Creative freedom: With Amazon’s new flexible store builder (no more rigid templates!), you have more freedom to create eye-catching layouts, add rich imagery, and really make your brand shine. It’s like window dressing, but digital.

• Improved customer understanding: By curating how your catalog appears, you help shoppers discover products they might otherwise miss, making cross-selling and upselling a breeze.

A branded storefront isn’t just about looking good—it helps you connect the dots for your shoppers and, with a little strategic design, can convert more browsers into loyal customers.

Amazon A+ Content Guidelines

1. Awards and endorsements

If you reference an award or endorsement, make sure to include the date and the organization granting it. Avoid mentioning awards older than 2 years. For example, instead of saying "Award-winning product," say "Winner of the 2023 Best Eco-Friendly Product Award by GreenTech."

2. Certification claims

Always substantiate claims like "certified organic" by mentioning the certifying body and year. For instance, "Certified organic by EcoCert, 2023" adds credibility to the claim. Avoid broad terms like "certified by top standards" without supporting details.

3. Environmental claims

Be careful with words like “eco-friendly” or “biodegradable.” Always provide evidence, such as materials used or a certifying body, like “Made from 100% recycled plastic, certified by the Recycling Association, 2023.”

4. Satisfaction claims

Avoid boasting claims like "100% satisfaction guaranteed" or "top-rated." Instead, focus on verifiable customer feedback, such as “Top-rated by customers for durability, with over 1,000 positive reviews.”

5. Health and medical claims

Steer clear of claims that a product can cure, treat, or prevent diseases. For health-related products, stick to general, substantiated claims, like “Contains antioxidants known to support cardiovascular health.”

6. Warranty and guarantee information

Don’t mention warranty or off-Amazon return policies unless tied directly to the product. Keep the focus on the product itself, and avoid referencing policies like “free returns” in A+ content.

7. Company/seller references

Avoid referring to your company as the seller or distributor. Instead, focus on what makes your product special, for example: “Crafted with attention to quality and durability,” rather than “Buy from us for authentic products.”

8. Shipping and personal info

Keep shipping details, personal contact info, or external links out of your A+ content. Instead, let the product details shine, and let Amazon handle the logistics and customer service.

9. Comparison with competitors

Don’t directly compare your product with competitors. Focus on your product’s unique features. For example, instead of saying “Better than Brand X,” say “Our product is built for durability and efficiency.”

Instead of referencing your competition by name or making direct comparisons, emphasize what sets your product apart. Highlight the qualities, design elements, or benefits that your brand is known for—whether it’s your signature materials, attention to detail, or a color palette associated with your brand identity. Consider what customers value in similar products by examining popular features in your category. Use those insights to refine your messaging, but always keep the spotlight on how your product delivers value. This approach not only avoids prohibited claims but helps build a compelling brand story that resonates with shoppers for the long term.”

10. Time-sensitive claims

Avoid time-sensitive claims like “new” or “on sale.” Instead, focus on the enduring qualities of your product, such as “Designed for long-lasting performance.”

11. Trademarks and copyright symbols

Only use trademark symbols if they’re part of your logo or packaging, and avoid standalone symbols. Keep the branding consistent with your product design.

12. External links or hyperlinks

Don’t link to other websites or your other products. Keep everything self-contained within Amazon’s ecosystem to maintain focus on your product details.

13. Adult or criminal content

Always stay compliant with Amazon's policies, especially regarding adult products or criminal activity. Stick to the features and benefits of your product, without referencing illegal substances or inappropriate content.

Tips for creating effective A+ Content?

• Your A+ Content should convey brand identity and establish loyalty. You can do this by dedicating a module to communicate brand ethics, story, and unique value proposition.

• Cross-sell and up-sell using the comparison chart module.

• About 47% of Amazon customers are now using their mobile devices to shop. If your EBC is not optimized for smaller screens, you are losing half of your customers. Take advantage of Enhanced Brand Content's mobile optimization tools to ensure your content looks sharp and communicates effectively, no matter the device. With more flexibility and creative space, you can make your brand story truly stand out and grow awareness—even as shoppers scroll on the go.

• Instead of building walls of text, cherry-pick catchy taglines and integrate them into lifestyle banners to make it easier for the shoppers to digest information.

• Shoppers will be eager to read the reviews. To ensure they don’t scroll past your A+ Content, grab their attention using a bright-colored, bold banner or a lifestyle image.

• Show your target audience in lifestyle images to better connect with your shoppers. For example, if you are selling menopause supplements, you might want to show a 50-something woman enjoying their life and staying fit.

• Highlight all important product details using infographic banners. It makes boring information fun to look at and keeps your EBC from being overwhelming for the shoppers.

• Leave plenty of white space to create a cleaner look.

• Embed storytelling to build an emotional connection with the shoppers.

• Hire a professional EBC service for the best results.

Best A+ Content/EBC Designs Example

Below, we have shared some of our Amazon A+ Content examples that you can look to for some design inspiration.

#1: Acorn Solution

#2: Gadget Store

#3: VitaVerve

#4: Xeners

#5: Orga Ecofriendly

#6: Carbo

#7: Brush Creek Shop

#8: Abwage

#9: Dodjivi

#10: Rexy Sports

#11: Orga Ecofriendly

#12: Yara

#13: Heather & Willow

#14: Acorn Solutions

#15: Sunday Road

#16: Masao Mask