Add discounts, increase average order value & boost your sales by creating Amazon virtual product bundles
The virtual product bundles tool gives brand-registered sellers the ability to bundle 2-5 complementary products and sell them from a single product detail page. You can combine multiple products under one listing offer without having to physically package them together or change the FBA inbound inventory. With virtual bundling, you can save time and at the same time offer a smooth and convenient shopping experience to your customers. With multiple products in a bundle, you can offer them at a discounted price to your customers. It is necessary to keep the prices lower than or equal to the total individual prices of products in the bundle.
Setting up your product bundle
We log in to Amazon Seller Central and navigate to the Product Bundle section. We select 2-5 brand-registered ASINs for the bundle and choose a main component ASIN to define the search and browsing category.
Optimizing your listing
We treat the bundle as a new listing with fresh content, relevant keywords, and guidelines for bundles. The titles mention that the product is a bundle, and the bullet points convey the same. We use new images, with the first image showing all included products.
Appropriate pricing
We offer a price advantage by setting a bundle price that is competitive yet profitable. We use the FBA Revenue Calculator to decide on better pricing and ensure decent profits.
Selecting the right category
We place your product bundle ASIN in a relevant category. If all items in the bundle belong to different categories, we choose the product category based on your main product.
Creating bundles with relevant products
We carefully select items for the bundle by analyzing competitors and Amazon’s frequently bought-together section. This helps in making informed decisions about which products to bundle together.
Comprehensive creative briefing
We conduct thorough briefings to understand your products, accurately displaying your brand’s unique attributes, company culture, and product catalog.
Managing the brand store submission process
We execute, manage, and follow up on all aspects related to the brand store submission process to ensure your product bundles are effectively showcased.
FAQS
Explore solutions in our FAQ section
