Educate & entertain customers, boost brand awareness and drive your sales with a real-time brand interaction on Amazon Live
Amazon Live allows sellers to interact with customers through live video streams. You can make live product demonstrations, talk and address queries related to your products, showcase a new range, share information about upcoming products, and a lot more. Once the live streaming is over, your video will stay on the product page so that shoppers can surf through the content at their convenience. Currently, the program is only available to professional U.S. sellers registered in Amazon Brand Registry, U.S. vendors with an approved Amazon Store, and Amazon Influencers with an active influencer storefront. Amazon Live is optimized only for an iPhone or iPad.
It is a free marketing tool that can improve your discoverability and drive more qualified traffic to your product page. We offer our technical expertise to help you conduct successful live streams on Amazon to represent your products and brand effectively. Right from selecting suitable products for the live video to providing creative inputs for the stream to monitoring the overall impact and performance of the live session, we will handle everything for you.
Livestream for at least 30 minutes
Ideally, the live stream shouldn’t last less than 30 minutes. With informative and entertaining content the shoppers get hooked on your live video session. A longer and more engaging stream encourages shoppers to spend more time with your brand and explore the products in more detail.
Urge your audience to interact
Connect well with your viewers and encourage them to ask questions, hit the reaction buttons, and follow your brand to receive timely notifications. Reply promptly to the questions asked by your customers and share your comments and opinions to make the interactions insightful.
Include multiple calls to action
The new shoppers are likely to come and go throughout a stream, so it is important to highlight the special features and benefits of the products and even repeat your CTA throughout your live broadcast. In the CTA you can use some ‘words’ or ‘expressions’ to motivate shoppers to make more purchases.
Use the custom promotions feature to add text of your choice
You can display promotional codes towards the bottom overlay of your live video to attract more sales. To draw the attention of the viewers during the live stream, call out attractive ‘one-day’ long promotional offers to acquire better conversions and sales.
Engage with a live audience
In addition to interacting and addressing viewers’ queries, create live-only promotions for your audience as a mark of appreciation for their time and involvement in your stream. This will encourage them to return and be a part of your future broadcasts.
Demonstrate your products live
Only talking about a product won’t bring results, showcase it and demonstrate its usage. Live streams can be used as a powerful medium to explain the working of your products and emphasize their key attributes and benefits to your viewers.
Share Livestream with audiences off Amazon
Share your live streams by using the link in the app with audiences off Amazon. You can send the links to your social media followers and email lists.
Livestream during major events
By conducting live streams during events like Prime Day or Black Friday you can grab the attention of a wide range of potential customers. Taking due advantage of the increased traffic on your detail page you can drive more conversions and sales on major event days.
FAQS
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