Represent your brand accurately, report violations & avail advanced analytics and advertising options with Amazon brand registry program
Amazon brand registry is a program that helps to protect your brand’s intellectual property. Any violations or IP infringements can easily be detected and reported by Amazon for stringent action. In addition to the protection of your brand, Amazon brand registry has a full suite of features to assist brands with better discoverability and improved conversions. Registered sellers can access detailed analytics and other pertinent information to support their sales and provide a better shopping experience to customers. As your Amazon consulting experts, we will manage all your brand registry requirements to help protect your brand’s presence and establish a thriving business on Amazon.
Product listing and brand protection
Product listings are one of the easiest to manipulate. Amazon brand registry ensures that your product information is safe and you have sufficient control over your listings and brand. Once you register in the program, you can decide on how you want to display your listings and promote your products.
Amazon A+ content
With Amazon brand registry you gain access to A+ Content, an impactful way to showcase your brand and product listings. A well-designed, accurate and impressive A+ Content and powerful representation of your products draw customer attention, leading to more conversions and sales for your business.
Amazon brand store
Getting access to and creating Amazon brand stores is one of the prime benefits of brand registry. Brand stores allow you to make pages specifically for deals, refurbish your store for seasonal events and create a personalized shopping experience for your customers.
Sponsored brand ads
Sponsored Brand ads appear at important placements like on top of Amazon search page, product details pages, and towards the left and bottom of search results, making them highly visible. The ads feature your brand logo and custom headline to grab the attention of the shoppers.
Sponsored display ads
With Sponsored Display ads, you can target customers from your competitors’ detail page, search results pages, your product detail page, and even off-Amazon websites using remarketing techniques. The ads are immensely helpful in attracting relevant traffic and customers to your detail page.
Amazon posts
Amazon Posts is a feature that enables registered brands to promote their products by using a social media-like feed within Amazon. Brands that are active on social media platforms can easily repurpose their existing content for Amazon to draw relevant audiences and increase product visibility.
Amazon live
Amazon Live allows sellers to stream live videos to interact with customers. It is a great medium to make live product demos, answer queries, showcase your range, and share information about your new products.
Amazon vine
Amazon is a program available to registered brand sellers that facilitate unbiased communication between selected reviewers, enrolled sellers, and buyers. Once you enroll in the program, you can submit products to be reviewed and receive genuine feedback.
Manage Your experiments
Manage Your Experiments is a tool that allows registered sellers to run A/B Tests on their A+ Content, product Titles, And Product Images. By comparing two versions of content against each other, you can experiment and review which performs better.
Amazon brand analytics
Registered brands can use Amazon Brand Analytics to get detailed reports about customers’ search and purchase behaviors. The insights into customers’ search terms & purchase data help improve your product offerings and marketing strategy.
Amazon virtual product bundles
The Virtual Bundles tool is currently available to brand-registered US sellers only and offers the ability to bundle 2-5 complementary products to sell them from a single product detail page. By simply combining multiple products in a virtual bundle, you can save time and effort.
Brand catalog manager
The brand catalog manager tool provides information about who is selling your products, customer brand experience and projected product sales opportunities. You can review all sellers, understand who is currently listing your products, and accordingly make changes to provide a better shopping experience.
Amazon attribution
It is a tool created by Amazon to allow brand-registered sellers to measure the performance of their external advertising efforts. You get detailed information and valuable insights about off-Amazon marketing channels that can be utilized to expand and grow your business.
FAQS
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